The Terraces of Los Gatos Marketing is an essential discipline for nonprofit retirement communities, especially in locations where consumers have many options. But in the rush to promote themselves, many communities start sounding like their competitors. Similar taglines, even the same stock photography, are often employed. So how does an organization distinguish itself? By telling real stories about real people. We’re helping The Terraces of Los Gatos do just that through a newsletter that reads more like a feature magazine than advertising – yet is powerful marketing because consumers resonate with the stories.
