Fresno Community Taps Signal Hill for Ad Series
May 1, 2009
Cary, N.C., May 1, 2009 – Signal Hill, a Cary-based leadership and communications consultancy, has been hired to design a print advertising campaign for Cottonwood Court, a Fresno, Calif., retirement community.
Cottonwood Court provides assisted living and memory support care. The community is managed by Seniority, Inc., a leading provider of management, marketing and sales services for the senior living industry.
“We’re excited to take on this assignment to help brand Cottonwood Court as a community committed to quality,” says Signal Hill Principal and Creative Director Daniel Pryfogle.
“Senior living advertising is typically less than inspiring,” Pryfogle says. “Ads often patronize older adults or feature younger models as if aging is a bad thing. We take a very different approach. We celebrate older adults. We do this by drawing upon real stories, which are the strength of individuals and communities.”
ABOUT SIGNAL HILL
Signal Hill is a leadership and communications consultancy that outfits organizations for adventures in story. Founded in 1999, Signal Hill uses narrative-based practices to help leaders draw upon the power of their stories and multimedia approaches to get the stories out. Learn more about Signal Hill at www.signalhillspot.com.